the Sun Valley Group

Sun Valley Horizon | November 2013 Edition
November 20, 2013
Edition 9
Lane walking out to the fields in Willow Creek..

A Movement is Afoot
Right now there is an amazing movement building. Consumers are thinking about where their flowers come from, and flower farmers are talking about where they grow, how they grow and all the people involved in bringing their flowers to market. Debra Prinzing recently invited me to talk about the American grown flower movement on her Slow Flowers podcast, have a listen.

As the Chairman of the California Cut Flower Commission I have witnessed a reawakening of the American flower industry, I am very proud of the work the Commission has accomplished in the last two years. Next month I will be stepping down as Chairman, I would like to thank everyone involved with the Commission for their support and I am excited for what the future holds.           -Lane


Red Ilex Cometh!
Our beautiful red Ilex Verticillata is ready. The picking team in Willow Creek has been hard at work, so you can get this stunning specialty branch featuring bright red berries for the holidays. Red ilex is available now through late December. The tall branches, heavily laden with berries make our ilex stand out, so order now to get these long lasting berries. We offer consumer bunches, use it in enhanced bunches and offer it in the standard wholesale pack. Learn More.

Order Holiday Greens
Our West Coast Evergreen Division is stocking up on all the greens you will need for December. We are constantly refreshing our supply of greens, so if you need to back fill your supply, give us a call since we maintain a robust variety throughout the season... and actually through most of the year. Our greens department also creates stunning enhanced bunches featuring our farm fresh flowers with greens such as cedar and fir.  

Check out our selection of Christmas Greens, Seasonal Greens and Western Greens. If you want to learn about the woman who runs it all, read her profile, The Queen of Greens.



"News and Views of the Supermarket Floral Industry"


Floral Marketing is a monthly feature in The Produce News, a biweekly produce industry trade publication established in 1897. Floral Marketing appears in the first issue every month, covering the supermarket floral industry and those who supply it with timely news articles, interviews with industry leaders, profiles of "the faces behind the flowers" and new product information.


Each month, Floral Marketing is delivered to 13,026 BPA-audited subscribers, including more than 5,000 floral industry professionals at retail chains, floral wholesalers, shippers, suppliers, growers and breeders.


The current issue is always displayed on their website, with issues for the past two years available through website archives. Log on to and click on Floral News or View Current Print Edition.  


 We are proud to partner with the Produce News in an important profession that brings happiness to people.




Planting Valentine's Day
We just finished planting a serious amount of lilies in anticipation of Valentine's Day. Yes, it is just less than 16 weeks until the big day. The greenhouses are full of Orientals and OT Hybrids, and the hoop houses are full of LA Hybrids and Asiatics. Flower farming is all about looking to the future, and Sun Valley excels at having the bulb supply, the color mix and the growing expertise to be your "go to" farm for Valentine's Day flowers.

Thanks for Sharing Promotion
In the spirit of Thanksgiving we are giving away 3 three beautiful books.

In the next week, please "share" the Sun Valley Horizon with your friends and colleagues. Use social media to help us spread the word. We will award three gorgeous Rene Van Rem's coffee table books to the lucky winners. The more you share, the better your chances of winning! 
To participate use:


Barbara Inthapatha
Arcata Labeling / Bar Codes 
Barbara is one of the unsung heroes of Sun Valley. She is in charge of printing all the labels and bar codes for the flower sleeves. As Sun Valley receives an order, Barbara immediately starts preparing the UPC codes. Her goal is to stay three days ahead of production, which is tough when you consider the volume Sun Valley deals with. Barbara  is very focused, with an amazing attention to detail.

When not at work, she loves to spend time with her family, and enjoys hiking and traveling in the great outdoors. When Barbara says she went for a "hike" over the weekend, this downplays that is was likely ten-plus miles into the high mountain wilderness.

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Give us a call and Let's Talk Flowers!

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